You might have heard that adage that goes like

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov

You are already aware that times are changing faster than we can register, and overnight, the entire consumer landscape has just shifted online. Directly, everyone is glued to their phones and devices all day. That means if you're away from where your customers spend time - on Google, social media, wherever - it's like you don't exist as a brand.

What does it say about marketing, then?

Yup, you are right. Digital marketing is here to stay.

You have a new product launch and want to drum up some buzz. So you put together a quick Facebook post thinking, 'eh, can't hurt to try the online thing.' The next thing you notice is that a single post will drive more pre-orders than any mailer you would ever send!

Clients share many examples with us about how their businesses soared only through a robust online marketing system.

Let's jump on the bandwagon and start digital marketing for our business. In this blog, we will shed light on the stumbling boxes you will encounter if you plan on doing it all by yourself and how a digital marketing agency can hasten and boost your growth journey by overcoming all the shipstoppers.

Hop on the voyage then, 

Challenges of DIY Digital Marketing for Brands

Often, ambitious new startups get eager to get their name out there but also have a tight budget. So, they handle the digital side of things themselves to save on agency costs.

Big mistake! Here are some of the challenges they face trying a DIY approach:

●     Jack of all trades, master of none (limited expertise)

 ●     Digital marketing covers many bases, from SEO to social to paid ads. Brands can quickly become overwhelmed wearing these hats without real training.

●     Time suck (resource intensive)

 ●     Digital parts can take up all our free hours to keep things running between customer support, product development, and everything else.

●     Playing catch up (constantly changing landscape)

 ●     It can be hard enough to keep in touch with current trends with each channel. By the time you understand one update, two more can happen!

●     Schizophrenic presence (inconsistent messaging)

 ●     With proper oversight, your brand's online look and tone were consistent across Facebook, Instagram, etc.

●     Ghetto analytics (lack of tools)

 ●     You may need help to track results or optimize truly. You will be hoping some things will just be working in the dark.

●     Burned-out founders (risk of burnout)

 ●     Digital marketing can become a second job you aren't qualified for, killing morale and slowing progress.

●     Leaving value on the table (missed opportunities)

 ●     An agency can tap into new growth areas. It would help if you learned to explore yourself.

Ultimately, you will realize that specialized help is necessary to take things to the next level. A pro agency can always give you considerable brand consistency, targeted strategy, and clear metrics to prove our ROI - stuff we couldn't provide as newbie entrepreneurs.

How Does a Marketing Agency Help Brands?

The process usually starts with a lengthy discovery session where the agency maps out the brand's business goals, target customers, pain points, and everything else they need to know. Then, they dig into data from the company's website and social profiles to understand what is at the time and where opportunities exist.

Companies partner with a marketing agency to help them frame a solid plan. By following their guidance, the businesses have seen tremendous growth. 

Renewing the Plan

The agency reviews the strategy on time, refreshing objectives and tactics to account for new priorities or marketplace changes. It keeps everything agile and optimized for ongoing growth.

 Discovery

The agency's first job is often doing an audit of the business. They look after your goals, like increasing sales increasingly in a year. You discuss your ideal customer. All the nitty-gritty details help them see the whole picture.

 Mapping Tactics & Budgets

After establishing objectives and KPIs, they brainstorm potential tactics across different channels. Some ideas include search ads, influencer marketing, retargeting campaigns, and banner ads.

The agencies recommend the highest impact tactics based on the company's goals and budget. They also propose timelines and budgets to administer each program over the stipulated time frame.

Implementing the Strategy

After the analysis, it is time to activate everything! Their experienced team dives into search engine optimization for the company site, launching paid social promotions and even handling outreach to influencers.

Consistent Tracking & Optimization

Throughout implementation, brands then track results in a timely against the KPIs. This allows constant fine-tuning over time based on what is most successful. Underperforming tactics could be cut, while top performers received increased spending.

Data Dive

Next, they analyze the company's website traffic and social profiles. You will be surprised to learn about your visitors! It can give you a new perspective on actually attracting your target audience. The agency's analytics tools are next-level.

Define Objectives

With customer insights, they set concrete, measurable objectives for the coming year. This can include growing monthly site sessions by whatever percentages and even certain other technical things. Key metrics like conversions and repeat sales would track your progress.

Strategize Tactics

After hashing out goals, brainstorming commenced. Ideas like Instagram influencer shoutouts, SMS marketing, Facebook retargeting, and more are tossed around. The agency recommends pairing tactics with objectives.

Conclusion 

So you have made it through the end of the article.

 Looking back, many companies have openly admitted it's easy to see why handling digital marketing single-handedly can be a mistake. As excited as brands get to control everything themselves and save money, They can fail to realize how specialized this field truly is. Without expert guidance, their efforts can get misguided and inefficient, leading to missed opportunities.

Going it alone can stretch the limited time and resources way too thin. It can prevent you from focusing entirely on building other essential aspects of the business, like product development. And trying to wear so many marketing hats without experience can leave you prone to burning out fast.

Digital is too complex, fast-changing, and multi-dimensional for any small company to tackle without help. Partnering with a pro agency will always free you from that headache and unlock valuable potential you may never have. Their strategic guidance can multiply your reach, while their analytics tools will prove what drives results for the brand.

Choose an excellent Digital Marketing agency like Addtitans today!